Vol. 4 No. 4 (2023): October - December (2023)

Articles

• The Impact of Price Sensitivity on Purchase Intentions in Modern Retails: The Mediating Role of Consumer Emotional Response

  Haseeb Abdullah, Muhammad Faheem Jan, Faheem Zeb, Shumaila Hassan

  1-18

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• The Impact of Tax Knowledge, Tax System Complexity and Tax Fairness Perception on Compliance Behavior of a Taxpayer in KPK -

  Fizza Latif, Maryam Jabeen, Madiha Jabeen

  19-40

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• Social Media and Travel Planning Behavior: Influencing Content on Facebook, Instagram and Youtube

  Hifsa Sabeen, Shakeel Ahmad, Danish Ali, Qurat UL Ain Shahbaz

  41-64

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• Impact of Intellectual Capital on Financial Performance: Evidence from Banking Sector of Pakistan

  Afzia Tariq, Asim Rahman, Nisar Khan, Naveed Khan

  65-83

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• The Impact of Social Capital and Intellectual Capital on Firm Performance with the Mediating Role of Innovation Activities: An Empirical Evidence of Employees of Software Houses of Abbottabad

  Furqan Khalid, Muhammad Hassan, Syed Sibtain Ali Shah Kazmi, Mohsin Ullah

  84-104

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• Reviewing the Impact of the Macroeconomic Components on the Performance of the Construction Industry

  Nadia Shafeeq Mughal

  105-127

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• Impact of Intellectual Capital on Sustainable Organizational Performance with Mediating Role of Human Resource and Moderating Role of Employee Engagement

  Fayaz Ahmed Soomro, Fahad Khan Afridi, Naveed

  128-156

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• Assessment of Integration of Sustainable Development Principles in University Curricula, A Systematic Literature Review

  Sadia Akhund, Wahid Bux Mangrio, Abdul Sami Qureshi, Iffat Batool

  157-182

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• The Effect of Covid-19 on the Financial Performance of Banking Industry in Pakistan: A comparative study of Public & Private Banks

  Shafqat Zaman, Asim Rehman, Naveed Khan, Nisar Khan

  183-202

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