Vol. 4 No. 4 (2023): October - December (2023)

Published: 2023-12-31

Articles

The Impact of Price Sensitivity on Purchase Intentions in Modern Retails: The Mediating Role of Consumer Emotional Response

Haseeb Abdullah, Muhammad Faheem Jan, Faheem Zeb, Shumaila Hassan

1-18
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The Impact of Tax Knowledge, Tax System Complexity and Tax Fairness Perception on Compliance Behavior of a Taxpayer in KPK -

Fizza Latif, Maryam Jabeen, Madiha Jabeen

19-40
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Social Media and Travel Planning Behavior: Influencing Content on Facebook, Instagram and Youtube

Hifsa Sabeen, Shakeel Ahmad, Danish Ali, Qurat UL Ain Shahbaz

41-64
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Impact of Intellectual Capital on Financial Performance: Evidence from Banking Sector of Pakistan

Afzia Tariq, Asim Rahman, Nisar Khan, Naveed Khan

65-83
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The Impact of Social Capital and Intellectual Capital on Firm Performance with the Mediating Role of Innovation Activities: An Empirical Evidence of Employees of Software Houses of Abbottabad

Furqan Khalid, Muhammad Hassan, Syed Sibtain Ali Shah Kazmi, Mohsin Ullah

84-104
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Reviewing the Impact of the Macroeconomic Components on the Performance of the Construction Industry

Nadia Shafeeq Mughal

105-127
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Impact of Intellectual Capital on Sustainable Organizational Performance with Mediating Role of Human Resource and Moderating Role of Employee Engagement

Fayaz Ahmed Soomro, Fahad Khan Afridi, Naveed

128-156
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Assessment of Integration of Sustainable Development Principles in University Curricula, A Systematic Literature Review

Sadia Akhund, Wahid Bux Mangrio, Abdul Sami Qureshi, Iffat Batool

157-182
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The Effect of Covid-19 on the Financial Performance of Banking Industry in Pakistan: A comparative study of Public & Private Banks

Shafqat Zaman, Asim Rehman, Naveed Khan, Nisar Khan

183-202
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Influence of Intellectual Capital on Project-based Organization Innovation Performance

Ayesha Noor, Muhammad Aamir Saeed, Ayaz Ahmad, Wisal Ahmad

203-217
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