Vol. 2 No. 1 (2021): March 2021

Articles

• Digital marketing implementation in the area of public transportation: Case of Transjakarta

  Ince Ahmad Zarqan

  1-13

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• Wining War for Talent: Gaining Sustainable Competitive Advantage through Talent Management Practices: Evidence from Selected Higher Educational Institutions in Kabul, Afghanistan

  Amna Ali

  14-30

  • PDF

• Real Earning Management in Family Firm: A Case Study of Pakistan Context

  Shah Hussain , Naveed

  31-43

  • PDF

• The Impact of Green Marketing Strategies on Consumer Purchasing Patterns

  Kiran Wazir, Haider Khan

  44-67

  • PDF

• Capital Structure and its Factors: Empirical Evidence from Pakistan’s Pharmaceutical Firms

  Naveed

  68-78

  • PDF