Personality Dispositional Characteristic and Employee Creativity: The role of Proactive Personality, Radical and Incremental Creativity via moderating effect of Self-Regulatory Promotion focus from Higher Education Institutes of Pakistan

Abstract

The study intended to explore the effect of Personality Dispositional characteristic (i.e., Proactive Personality) on Employee Creativity (EC) based on the Theory of Creative actions and behavior and Regulatory focus theory. Micro-level Creativity has operationalized in terms of two forms of Creativity i.e., Radical Creativity (RC) and Incremental Creativity (IC). In addition, the moderating role of Self-Regulatory Promotion focus (SRP) is investigated in between Proactive Personality and Employee Creativity. Using Cross-sectional Survey methodology, we collected the data from 456 employees (i.e., faculty and higher-ups) from Higher Education Institutes of Pakistan. The results found that Proactive Personality (PP) is directly related with Employee Creativity (EC), and also the multi-dimensional forms of Creativity i.e., Radical and Incremental Creativity. We also demonstrate that the effect of PP and EC significantly influences robust wit Radical Creativity comparing to Incremental. However, the greater the employees entail their role in Self-Regulatory Promotion focus, the strongest the relationship between PP and EC. At the last, we deliberate the theoretical and practical implications and limitations supporting the research findings