Linking Green Human Resource Management Practices to Green Creativity in the Hotel Industry of Pakistan

Abstract

This study purposed to examine how green human resource management practices can increase green creativity. It assesses the mediating role of employees’ green self-identity and green shared vision which was nearly unobserved in the previous studies. Moreover, moderating effect of green passion was also examined. Data were gathered from the employees and HR managers of 4-star, and 5-star hotels of Pakistan. As they are directly involved with the
implementation of “green human resource management practices”. 400 questionnaires were distributed and 267 usable responses were used for data analysis through Smart PLS 3.0. The systematic findings showed that the “green human resource management practices” adequately affect the green creativity of employees which also mediates by green
self-identity. Moreover, the mediation of green shared-vision was rejected by the results. Employees green passion can strengthen their green identity and creativity. This research is an addition to previous knowledge by adding the constructs i.e., green self-identity and green shared vision to measure the green creativity of employees. This study offers valued practical implications for policymakers and upper management, ensuring the obligation of employees towards the
application of green HRM practices and green creativity to accomplish environmental goals.