IMPACT OF GREEN REWARD ON SUSTAINABLE PERFORMANCE THROUGH THE MEDIATING ROLE OF ORGANIZATIONAL CITIZEN BEHAVIOR: A STUDY OF HOTEL INDUSTRY OF PAKISTAN

Abstract

Due to rapid environmental changes, Sustainable Environment (SE) is a most concerned and researched topic nowadays, especially in developing countries. In this study, Sustainable Performance (SP) through Green Reward (GR) and Organizational Citizenship Behavior (OCB) was examined. This study adopts Green Reward as a Green Human Resource Management Practice (GHRMP) to measure its influence on Sustainable Performance in the presence of organizational citizen behavior as a mediator. This study the data was collected from the hotel industry of Islamabad, Pakistan. A sample size of 474 was included. Convenience sampling technique was used in this study. Structural Equation Modeling was applied to test Path analysis in SMART PLS 4.0 software. All the results including direct and indirect are significant and positively accepted. This study confirms that green reward is a significant predictor of sustainable performance. The mediating role of organizational citizenship behavior was supported and accepted. The green reward has an impact on sustainable performance through the mediating role of organizational citizenship behavior. The findings of this study add to the existing body of knowledge related to the hospitality sector, particularly the hotel industry. The results are beneficial for the hotel industry of Pakistan and as well as all industries of Pakistan which are concerned with GR and OCB.