GREEN HUMAN RESOURCE PRACTICES ON PRO-ENVIRONMENTAL BEHAVIOUR: ROLE OF TALENT ENGAGEMENT IN HOTEL INDUSTRY OF PAKISTAN

Abstract

The absence of green initiatives and less interest of the management in environmental practices are big challenges in the hospitality industry of Pakistan. The majority of these hotels are not encouraging the pro-environmental behaviors of their employees however, little appreciation and implementation of green human resource management practices can help the hotels both financially and environmentally. The purpose of this study was to investigate the role of Green Human Resource Management Practices on the Pro-Environmental behaviors of employees through the mediation of talent engagement in the Hospitality industry of Pakistan.  This study investigated talent engagement in two dimensions, which were organizational engagement and job engagement. Around 165 samples were taken from front-line employees of registered hotels in Pakistan. The results indicate that green human resource management practices positively affect the pro-environmental behavior of the employees while organizational engagement and job engagement mediate this relationship. The findings suggested that the management of these 3–5-star hotels should pay more attention to enhancing GHRM practices to protect the environment.