1.
Ghuman MA, Moshadi DSA, Ahmad DA. Effects of Altruistic Advertising on Consumers’ Subjective Well-Being: A Downward Comparison. IJBMS [Internet]. 2022Dec.31 [cited 2024Dec.4];3(4):1-18. Available from: https://ijbms.org/index.php/ijbms/article/view/281