Shah, Asia, Mian Shakeel Ahmad, Sunbal Taj, and Sahibzada Yaseen. “Capitalising on Religiosity of Consumers: A Study of Commercials of Olper’s Milk”. International Journal of Business and Management Sciences 3, no. 2 (June 30, 2022): 96-113. Accessed April 25, 2024. https://ijbms.org/index.php/ijbms/article/view/225.