Ayaz, Shaukat, and Syed Afzal Moshadi Shah. “Tailoring Reciprocity and Scarcity in Targeted Ads to the Regulatory Focus of Consumers: Mediating Role of Persuasion Knowledge ”. International Journal of Business and Management Sciences 3, no. 3 (December 9, 2022): 64-86. Accessed July 3, 2024. https://ijbms.org/index.php/ijbms/article/view/237.