Ghuman, M. A., D. S. A. . Moshadi, and D. A. Ahmad. “Effects of Altruistic Advertising on Consumers’ Subjective Well-Being: A Downward Comparison”. International Journal of Business and Management Sciences, vol. 3, no. 4, Dec. 2022, pp. 1-18, https://ijbms.org/index.php/ijbms/article/view/281.