Ghuman, M. A., Moshadi, D. S. A. . and Ahmad, D. A. (2022) “Effects of Altruistic Advertising on Consumers’ Subjective Well-Being: A Downward Comparison”, International Journal of Business and Management Sciences, 3(4), pp. 1-18. Available at: https://ijbms.org/index.php/ijbms/article/view/281 (Accessed: 4December2024).