AYAZ, S.; SHAH, S. A. M. . Tailoring reciprocity and scarcity in targeted ads to the regulatory focus of consumers: Mediating role of persuasion knowledge . International Journal of Business and Management Sciences, [S. l.], v. 3, n. 3, p. 64-86, 2022. Disponível em: https://ijbms.org/index.php/ijbms/article/view/237. Acesso em: 25 apr. 2024.