Unveiling The Secrets of Innovative Performance: A Path Analytical Exploration of Authentic Leadership, Task Engagement and Creative Climate

Abstract

This study explores the vital variables impacting creative effectiveness in the ever-changing communication industry. We
concentrate on how task engagement, creative climate, and authentic leadership interact and affect innovative performance. It is anticipated that genuine leadership creates an atmosphere at work that inspires employees to give their best at work. Consequently, this increased engagement will result in better inventive performance. Employee data from telecommunication sector was gathered to investigate these links. Descriptive statistics were analyzed using SPSS software and structural equation modelling was made easier with AMOS. The expected results seek to shed light on how employee engagement and leadership styles can be strategically utilized to foster an innovative culture in the telecom
sector—a business that is notorious for its persistent need for adaptability. We argue that task engagement and employee
invention are positively correlated and that this correlation is amplified when an organization fosters creativity.
In addition to providing insightful information about the role that real leadership plays in encouraging employee creativity, this study gives telecom companies a tactical framework for developing a workforce full of innovative problem-solvers. Businesses in the telecommunication industry can enable their staff to become the engine of ongoing innovation by providing an atmosphere that encourages openness, self-awareness, shared values, and a positive,creative work environment.